Nintendo DS WiFi Connect

Status

New EGS Business Conference Added in August

Mexico City – May 26, 2009- After a wildly successful 2008 show, Electronic Game Show will return to Expo Bancomer Santa Fe in Mexico City from Oct. 23 to 25, 2009.

Electronic Game Show 2009 will be the eighth year for Latin America’s largest videogame event. In addition to the three-day show in October, this will be the first year for EGS Business, to be held Aug. 26-27. The new business-oriented event is designed to provide publishers and retailers with a conference tailor-made for their business needs.

“The tremendous growth of the Latin American videogame market really necessitated the creation of an event just for retailers and publishers,” said Jorge Lizarraga, CEO of the show-organizer company Oelli. “With access to both Electronic Game Show and EGS Business, the Latin American industry will have the networking opportunities and tools it needs to continue pushing into new frontiers.”

Key companies including Microsoft, EA, Ubisoft, Konami, Activision and THQ have already signed on as exhibitors at this year’s Electronic Game Show.

“EGS has been instrumental in the growth of the Mexican videogames industry,” said Erick Baca, Xbox and SDA Marketing Lead. “Microsoft has been a participant of the event since the beginning and we have seen EGS evolve according to the needs of the industry allowing us to reach our business goals and at the same time increase the awareness of the industry in the market”

2008 marked the first year Electronic Game Show was held at Expo Bancomer Santa Fe, located in Mexico City’s most important business district. The move to the new location, prompted by rapid expansion in the Latin American videogame industry, allowed for a larger exhibition floor than previous years, as well as expanded activities.

More than 26,000 consumers and journalists in attendance last year had the opportunity to explore a number of high-profile pre-release titles including Gears of War 2, Little Big Planet, Star Wars: The Clone Wars and Pro Evolution Soccer 2009.

For more information about Electronic Game Show or EGS Business, please visit http://www.electronicgameshow.com.

About Electronic Game Show

Electronic Game Show has become one of the largest and most influential events in the digital-entertainment industry. EGS is now the largest videogame event in Latin America. Consumers and journalists at EGS see the newest and best in videogames, consumer electronics, digital entertainment and more.